Abrameq more renews an agreement with Apex-Brazil
In an event to be held on Oct. 30 (Tuesday), starting at 7 pm, at NH Hall (Avenida Vereador Adão Rodrigues de Oliveira, 2484 – Novo Hamburgo), Abrameq celebrates the renovation of another agreement with Apex-Brazil. The new project, with implementation planned for the biennium 2015-2016, intends to play the role of an agent of change by performing actions that allow positioning the brand Brazilian Shoes + Leather Machinery along with all its public. The project consultant Rosângela Arruda explains that “besides actions of brand communication, the project includes fairs and events, trainings for export, business roundtables, business intelligence and innovation actions.” She adds that “all actions aim to foster the competitiveness of companies involved in the project and establish a unified strategic communication, so that the attributes of the new brand is communicated by all, creating greater strength and support for the brand and seeking the long term, create a competitive advantage for the Brazilian industry of machinery for leather and shoes. “The event will include a lecture by Professor Gil Giardelli, with the theme “Companies of the XX century, market of the XXI century.” The speaker is co-founder of Gaia Creative and has coordinated courses of Innovative Actions, Creative Economy and Entrepreneurship in the Digital Age at ESPM. Attendants’ presence must be confirmed with Vivian Guimarães, by tel. (51) 3594-2232.